Faculty Profile
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Name: |
Jane Thomas |
| Title: |
Professor of Marketing |
| Education: |
Ph.D., Apparel Marketing, UNC-Greensboro
M.S., Clothing & Textiles, University of Georgia
B.S., Clothing & Textiles, Meredith College |
| Office: |
325 Thurmond Building |
| Phone: |
803/323-2598 |
| E-mail: |
thomasj@winthrop.edu |
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| Area(s): |
Consumer Behavior, Marketing Management |
Research: The focus of my current research is in pricing and branding strategies. Specific topics which I am currently researching include: pricing strategies used by discount apparel retailers and the sales volume of private brand apparel in department and specialty stores. A related topic which I have researched is consumers' perceptions of value.
Information from the research which I have conducted on private branding as well as a new study I am working on will be presented in June at the Private Label Conference and Sourcing Network in NYC.