The general MBA program is a 36 credit hour program, including nine semester hours of electives. Students who pursue the MBA-Marketing concentration are required to take the 9 elective hours in marketing-focused coursework, including topics such as global competitiveness, e-commerce, business plan writing, buyer behavior, marketing research, demand analysis, sales forecasting, and elements of the marketing mix combined with an analytical, strategic approach to marketing decision making. Many of our MBA-Marketing students work for many different organizations from advertising agencies to corporate marketing departments.Applicants choosing a concentration will be required to meet the same admission and prerequisite requirements as those in the traditional MBA program.
MKTG 681: Strategic Marketing SeminarPlus two courses from the following:MKTG 581: Marketing for Global Competitiveness BADM 561: Electronic Commerce for Managers ENTR 579: Business Plan Development BADM 694: Internship (must be in marketing and approved)
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