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Master of Business Administration


The general MBA program is a 36 credit hour program, including nine semester hours of electives. Students who pursue the MBA-Marketing concentration are required to take the 9 elective hours in marketing-focused coursework, including topics such as global competitiveness, e-commerce, business plan writing, buyer behavior, marketing research, demand analysis, sales forecasting, and elements of the marketing mix combined with an analytical, strategic approach to marketing decision making. Many of our MBA-Marketing students work for many different organizations from advertising agencies to corporate marketing departments.

Applicants choosing a concentration will be required to meet the same admission and prerequisite requirements as those in the traditional MBA program.

MBA-Marketing Requirements:

MKTG 681: Strategic Marketing Seminar 

BADM 571: Business Analytics

Plus one courses from the following:

MKTG 581: Marketing for Global Competitiveness
BADM 600: International Field Experience*
BADM 694: Internship**

*The course project must have a marketing analytics component approved by the Department Chair.

**The internship must contain an analytics component and be approved by the Department Chair.  

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