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Department of Mass Communication

Department of Mass Communication

Message from the Chair

Bill Click - Message from the Chair photoA strongly professional department whose faculty brings decades of journalism, broadcasting, public relations and advertising experience to the classroom, Mass Communication at Winthrop focuses on preparing graduates for professional careers in mass media. It has roots in the first journalism course offered in 1924. The Department of Journalism was created in 1946 and after the first broadcast courses were taught in 1960, the department was renamed the Department of Communications in 1962. Since 1987, it has been the Department of Mass Communication. Department faculty led development of the B.S. in Integrated Marketing Communication, which was established in 1997 as a cooperative effort of the College of Arts and Sciences and the College of Business Administration and a pioneer in bringing IMC to the undergraduate level. The Digital Mass Media degree was added in 2007.

Recently, the B.A. in Mass Communication was restructured to offer an exciting new multimedia degree that combines our two former concentrations, broadcasting and journalism, and adds online and social media. The program has a block of electives so students can specialize in broadcasting, online or print media. The new curriculum will prepare graduates for today's profession that includes printed newspapers, magazines and other publications; on-air, cable and satellite broadcasting; widely varied websites on the Internet; and future media not even envisioned. Winthrop's mass communication graduates will be employable on graduation day and years after graduation.

The Accrediting Council on Education in Journalism and Mass Communications accredits the Department of Mass Communication, one of only two in South Carolina and 113 worldwide.

Come sit in a class and visit with our faculty to get to know us better.

 

 J. W. Click
Professor and Chair, Department of Mass Communication