Integrated Marketing Communication (IMC)
The Bachelor of Science Degree in Integrated Marketing Communication (IMC) prepares students for careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, promotions, and corporate communication. Winthrop is in an exclusive group of universities offering an IMC major with equal emphasis on communication and marketing. This enables IMC graduates to seek a wide range of careers across the marketing communication spectrum. This interdisciplinary program is run collaboratively with the Department of Management and Marketing in the College of Business Administration.
The Bachelor of Arts Degree in Mass Communication prepares students for media careers through a new converged curriculum. In today's digital environment, media professionals must learn to write, report and create across platforms. The new curriculum eliminates traditional silos and is designed for multi-platform training in writing, producing, and editing news for integrated media. It also provides grounding in the conceptual, historical, legal and ethical environments of the discipline. Beyond this integrated core, students may select customized tracks based on their interest in various communication areas including (but not limited to) print/online journalism, broadcast production, media management, and mass communication.