||Assistant to the Vice-President for Academic Affairs; Professor of Mass Communication
Ph.D., Mass Communication, University of South Carolina
M.A., Journalism, Southern Illinois University-Carbondale
B.S., English and Social Sciences, Western Michigan University
||212 Johnson Hall
Global Integrated Communication, Health and Public Policy, Public Relations, Storytelling and Marketing Communication
Dr. Sarow, professor of mass communication and assistant to the vice-president of academic affairs, has been in higher education and public relations for more than 30 years. During her career, she spent 10 years in public relations in higher education and health communication. At present she coordinates the integrated marketing communication program in the department.
Sarow has taught courses in integrated marketing communication, public relations principles and public relations writing, advertising principles, media writing, and the Touchstone Core course, "The Human Experience." Her research interests parallel her teaching interests with work in the role of the media in health policy development, overcoming barriers to global thinking in integrated business communication, and health promotion.
She is the co-author of two books, Cancer Activism: Gender, Media and Public Policy and Integrated Business Communication in a Global Marketplace, and several book chapters. She has presented papers at international conferences in Greece and Scotland, and at national conventions including the American Political Science Association, the Southeast Colloquium, and the Association for Education in Journalism and Mass Communication, among other organizations.
Research grants have taken her to France to interview public relations and advertising professionals, to Ireland to visit Winthrop student exchange connections, and to Chicago and Washington, D.C., to interview leaders in the breast cancer and prostate cancer activism movements.
Currently Sarow hears student appeal cases and handles policy development for the Office of Academic Affairs. She directed the selection and the early development and promotion of the Quality Enhancement Plan, the Global Learning Initiative, for the Reaffirmation of Accreditation process. She also led the task force that developed the University’s general education program.
Sarow handles the promotion activities for the department’s annual High School Media, Theatre and Dance Workshop and Mass Communication Week. She is the adviser to the Association of Women in Communication, Winthrop Chapter.
She is married and in her spare time she enjoys fixing up houses, reading, traveling, and boating.